Realme intends to alter its smartphone approach for the Indian market significantly. The company, which is well-known for oversupplying the market with low-cost gadgets, is now focusing on the premium market with a more targeted, clean strategy.
Francis Wong, the returning Chief Marketing Officer for Realme India, says so. According to Wong, the former head of Realme Europe, the company would simplify its product portfolio for the Indian market. The firm will only focus on the GT, Number, and P series moving forward.
Wong acknowledges that the company had previously released an excessive number of identical phones, which confused customers. Realme now seeks to distinguish itself from the competition by emphasising quality and uniqueness.
Realme is no longer attempting to please everyone. It will be pickier about new releases, particularly in the crowded ₹10,000–₹20,000 market. However, it is not entirely abandoning the entry-level market.
New series for Festive sales:
In India, Realme is likewise investing more in marketing. To jointly develop gadgets that cater to both domestic and international markets, the business intends to collaborate with Indian design academies. “We would like to expand our product line to include some Indian flavours,” Wong explains.
Wong also unexpectedly revealed that Realme will debut a brand-new web series centred on Diwali. Along with the recently released Realme 15 series, the business anticipates that this portfolio will increase sales throughout the holiday season.
Realme is expanding its offline presence through retail partnerships and intensifying its efforts in smaller locations to support its mid-to-premium goals.
Realme’s new strategy contrasts with that of its rival Xiaomi, which has made a more sudden shift to the premium market, resulting in a significant decline in its market share. According to Wong, Realme will adopt a more methodical approach, distributing its footprint evenly between online and offline platforms.
