Recently, Realme announced that it is reorganising its array of smartphones to lessen confusion brought on by model overlap. Re-entering Chief Marketing Officer Francis Wong of Realme India said that the selection will be reduced to three series: GT, Numbered, and P. The company may soon stop producing Narzo, according to a recent article.
Realme is getting ready to launch a new “N” series of smartphones, which would mean the end of the Narzo lineup, according to SmartPrix. In keeping with Realme’s dual-platform strategy, the new “N” series is being developed as an Amazon India exclusive, similar to the Narzo series.
Amazon will use the N-series as a supplementary product, while Flipkart will sell Realme’s P-series. This is similar to Samsung’s strategy, which targets Flipkart with its F-series and Amazon with its M-series. By taking this action, Realme appears to be establishing a clear definition of what it offers to the two leading online shops.
The N-series is expected to target the sub-Rs 20,000 market, which was formerly filled by Narzo phones; however, precise specs are still unknown. A strategic retreat is hinted at by the abrupt removal of the Narzo series from Realme’s plans, which has seen patchy updates in recent months.
Suppose the new N-series devices are renamed or have comparable specifications to the P-series. In that case, Realme may be able to effectively serve various customer segments without having to overlap product lines.
Around Diwali this year, Wong also said that a brand-new series that would only be available online will appear. Most likely, this is the impending N-series that the recent story is speculating about.
