Redmi and Poco are sub-brands that Xiaomi uses to cater to a variety of markets. New reports suggest the company may introduce a new series of devices or a sub-brand geared primarily towards tech enthusiasts. Smartphones from the new sub-brand or series are expected to run near-stock Android.
As reported by The Mobile Indian, Xiaomi is planning to launch new sub-brands or series. According to the publication, the upcoming sub-brand will target people who are interested in tech.
The alleged sub-brand or series of smartphones will be powered by Qualcomm 700 series processors and will run clean Android with minimal customizations. Aside from the three major updates, the phones are reportedly guaranteed four years of timely security patches.

According to reports, the handsets will cost between Rs 15,000 and Rs 25,000 ($188-$313). It’s interesting to note that most Redmi and Poco phones also fall into the same price range. Additionally, the devices launching under this new sub-brand will reportedly be manufactured in India.

According to the publication, the more affordable smartphones will be powered by the Snapdragon 765 chipset, while the more premium ones will have the Snapdragon 778 chipset.

In the report, sources quote Xiaomi as believing that the generic transition of OnePlus and the declining popularity of Pixel devices in India have created a void that can be filled with a new product line or sub-brand.