Counterpoint Research data shows that realme has surpassed 300 million users worldwide, marking a significant milestone. The company, which previously reached the 100 million user milestone in 2021 and then doubled it to 200 million by 2023, is experiencing accelerated growth as a result of this accomplishment. In what the company calls record time, the most recent addition of 100 million users was accomplished.
The range of products offered by Realme is designed to accommodate different customer demographics and price ranges. This includes the flagship-level GT series, the performance-focused P Series, and the mid-range number series that prioritises photographic capabilities. The goal of this varied lineup is to offer choices for a broad spectrum of young users.
According to realme, it has sought partnerships with a range of well-known intellectual properties (IPs) to conform to youth culture. The Aston Martin Formula One® Team, Coca-Cola, and the famous mobile game BGMI are examples of previous collaborations. According to the company, the 300 million user count represents the experiences of individual users.
Along with its marketing and product strategies, realme claimed to have developed a global fan base of more than 15 million. Through frequent events, such as the yearly 828 Global Fan Festival, which honours the brand’s founding anniversary on August 28th, it actively engages this base.
At the festival last year, which took place in Shenzhen and was attended by fans and media from around the world, new technology was unveiled, including a 320W charging solution that could fully charge a device in about four minutes.
Anticipation is rising for the upcoming 828 Fan Festival, where realme is expected to reveal its most recent innovations to its expanding user base as it gets ready to celebrate its seventh anniversary in August.
