As predicted, Apple’s next major launch event is scheduled on September 9. The business began extending invitations to the media after formally confirming this.
Apple will introduce the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max at the event. Get it? “Awe-dropping” is the tagline Apple chose for this event. “Awe-inspiring” and “jaw-dropping” are used interchangeably.
The Steve Jobs Theatre in Apple Park, Cupertino, California, will host the event starting at 10:00 AM PT. That time corresponds to 10:30 PM in India, 7 PM in Central Europe, 6 PM in London, and 1 PM in New York.
The iPhone 17 Air, the line’s replacement for the Plus model, will surely be the highlight of the event. It will be fragile—less than 6mm—but it will cost more because it only has one rear camera and a small battery. How it is received is still uncertain.