The brand ambassador for CMF products is Rashmika Mandanna, a popular Indian actress. Recently, the company unveiled the Nothing Phone (2a) featuring actor Ranveer Singh.

She will appear in digital, print, and TVC campaigns representing CMF products’ innovative spirit and stylish essence, according to the company.

CMF has also revealed the CMF Phone 1’s customisable design, after confirming its display and camera specs. There will be four colours available for the phone’s rear cover – Black, Orange, Light Green, and Blue.

In Black and Light Green, the case contains a subtle texture, while in Blue and Orange, a layer of vegan leather is embedded on top. There are several interchangeable accessories included with the teaser image, including a stand, lanyard connector, and more.


The new CMF Phone (1) will sport a 6.7-inch FHD+ AMOLED display with a 120Hz refresh rate. It comes with a in-display fingerprint scanner. The CMF Phone (1) is powered by MediaTek Dimensity 7300 SoC coupled with 6GB RAM and 128GB/256GB UFS 2.2 storage. A multifunctional rotating crown on the right can be used to control volume, camera functions, media, etc.

The new CMF Phone (1) will feature a 50MP Samsung GN9 (f/1.8) main sensor along with a 2MP depth sensor with LED flash. There is a 16MP selfie shooter under the punch-hole notch. It packs a 5000 mAh battery with 33W fast charge support.

The CMF Phone (1) will run on Android 14 OS with Nothing OS 2.5 on top. Sadly, no charger is included in the retail package. The device also gets IP54 certified making it splashproof. The brand is also promising 3 years of major Android OS updates with 4 years of Security patches.

The connectivity option includes Dual SIM with 5G, Dual 4G LTE and VoLTE support, and Wifi 6. Further A-GPS, GLONASS, Bluetooth 5.3, USB Type-C port, FM Radio, and an in-display fingerprint scanner. The CMF Phone 1 comes in Black, Blue, Orange (IN), and Green colour Variants.