In addition to last month’s launch of URBAN Quest, URBAN has unveiled two new smartwatches for the holiday season: URBAN Wave Three and URBAN Nova.

URBAN Wave Three

Featuring a sleek and modern design, Wave Three exudes sophistication. In addition to being stylish, the matte black and titanium grey color options ensure they complement any attire or occasion. Its rotating crown adds an elegant touch to its aesthetics, making it a fashion statement. To keep up with all your looks, this Smart Watch comes with 3 different straps. You can wear this watch with any look thanks to its Metal, PU Leather, and Premium Silicone Strap.

Its impressive 1.91″ IPS Full HD Touch Screen Display ensures crystal-clear visuals and effortless touch navigation. Wave Three is more than just a timekeeper; it is also a health companion. Monitoring heart rate and blood pressure enables users to keep an eye on vital health metrics, promoting their fitness journey and overall wellness.

A 10-meter range is possible with Wave Three’s 5.1V Bluetooth calling feature. Featuring built-in speakers and a microphone, users can make or receive calls directly from their wrist, ensuring they stay connected wherever they are.

In Wave Three, personalization is a key component. Three interchangeable straps make it a versatile accessory for a variety of occasions, as users can switch up their look effortlessly. Moreover, users can customize their watch’s appearance based on their preferences with multiple watch faces.


With the URBAN Nova Smartwatch, you can make a bold statement. The premium metal casing adds an element of elegance to the wearer’s wrist with a sleek and contemporary aesthetic. With a variety of colors available, the smartwatch offers choices that complement the wearer’s personality, including Fiery Orange, Steel Grey, Twilight Purple, Forest Green, Indigo Blue, Cobalt Blue, Sunshine Yellow, Starlight Beige, and Jet Black.

Visually stunning, Nova’s 1.86″ Full HD display delivers sharp, vibrant images. With Nova, you can monitor your heart rate and blood pressure. Moreover, it tracks the wearer’s daily step count, which facilitates a healthy lifestyle. With Nova, users can monitor their vital health metrics and make informed decisions about their health.

Nova is equipped with Bluetooth calling functionality, which enables wearers to make and receive calls directly from their wrist. While on the go, users can stay connected to loved ones and stay informed thanks to the built-in speaker and microphone.


URBAN Wave Three and Nova are priced competitively at just INR 2,499/- and INR 1,799/-, respectively. You can purchase these smartwatches on the official company website, on leading e-commerce platforms, and in all leading retail outlets.