After almost a decade in the mobile industry, we saw many brands launching their sub-brands just for the sake of competition. It all began from Xiaomi who launched Redmi, POCO later we saw Huawei too launching one with Honor then Oppo to jumping launching OnePlus and Realme. Now we have one popular brand at a time to planning the same way to make their comeback.
— Micromax India (@Micromax__India) October 16, 2020
Now Micromax announced their very first sub-brand with IN mobiles in India. As per the teaser video, we can see Micromax Co-founder Rahul Sharma revealed its plans about becoming completely AtmaNirbhar Bharat’ initiative of Narendra Modi. At the end of the video Micromax just reveals its sub-brand name as IN printed on the retail box.
So basically Micromax is jumping back into the affordable smartphone race to give tough competition to its Chinese competitors. Anyway, the video doesn’t reveal when exactly the first-ever IN smartphone going to launch in India at the moment.
Not just that now we even got the first smartphone from the sub-brand IN mobiles leaked even before the official announcement. Yes, we have probably spotted the first phone under IN mobiles with Micromax IN 1A. As per the listing on Geekbench, we can see the Micromax IN 1A which is running on Android 10 OS out of the box.
The listing revealed that Micromax IN 1A comes powered by MediaTek Helio P35 SoC coupled with 4GB RAM. The device managed to secure 903 under single-core and 4326 under multi-core test which isn’t that impressive. Anyway, more details will be out in the coming weeks.