It was revealed by Apple CEO Tim Cook that the company will introduce generative AI features “later this year.”  During Apple’s quarterly earnings call, Cook said this.

As Apple looks ahead, Tim Cook said the company will continue to invest in these and other technologies that will shape the future. The artificial intelligence space is one where we continue to invest a lot of time and effort, and we’re looking forward to sharing the details of our ongoing work later this year.”

Mark Gurman of Bloomberg reported recently that the next iOS update could be the “biggest” in the operating system’s history due to the company’s focus on generative AI.

Google and Samsung are already using AI to create innovative new features for their users. Apple will soon join the AI bandwagon, so it’s only a matter of time. Apple’s CEO has confirmed that AI is on its way.


Some reports suggest that Apple may introduce a more intelligent Siri, possibly named “Siri 2.0,” that will be able to generate artificial intelligence.

There is also speculation about AI integration in Apple Music for better playlist recommendations and in Messages for smarter responses. In addition, Apple will integrate AI seamlessly across its iOS, iPadOS, and macOS software platforms.

While Cook did not explicitly mention Apple’s annual developer conference, the “later this year” timeframe suggests an announcement at WWDC. Later software updates may include these AI features if they are not initially included.