Times of India reports that OnePlus and Realme, both BBK-owned brands, are exiting the Indian television market. They entered the country’s TV market in 2019 and 2020, respectively. The competitive pricing and premium features of OnePlus and Realme helped them challenge established brands such as LG, Samsung, Sony, etc. It comes as a surprise that they have left (even though it is unofficial).
Due to streaming services, affordable internet, the ongoing World Cup, and festive season sales, the TV market in India is experiencing strong growth. Realme and OnePlus both manufacture televisions locally in India. Additionally, they invested in building sales channels and branding.
OnePlus and Realme will also cease production and sale of televisions in the country, according to TOI. However, they will continue to manufacture smartphones. No official statement has been released by either company. In India, Xiaomi continues to dominate the television segment despite OnePlus and Realme’s reported exits.
According to IDC, 4.5 million televisions were shipped in India in the first half of 2023, an 8 percent increase YoY. Samsung and LG were in second and third place with 13 and 12 percent shares, respectively, in the Chinese TV market.
