Consumer technology brand Nothing will launch its sub-brand ‘CMF by Nothing’ on September 26th at 2:30 PM IST. Today, the company announced the launch date along with some details about its community, along with plans to introduce new wearables.

Nothing’s new brand will offer quality products at competitive prices with some exciting designs. By offering improved quality products, it aims to bridge the gap in the value segment.

“Nothing is dedicated to making tech fun again and has proven to be able to break boundaries in industrial design. Accordingly, Nothing believes it can make good design more democratic and impact more people.”

At 2:30 PM IST, CMF by Nothing will unveil its first smartwatch and TWS wireless earbuds. The device launch will also include some accessories. CMF By Nothing has confirmed that its products will be sold on Flipkart, Myntra, and at offline retail stores like Vijay Sales.

There is also a Community Review Program that allows content creators and tech enthusiasts to test new products before the general public. Additionally, they are asked to create content and share reviews and feedback.

CMF’s official social media handles will share the selected content. Visit the official website to fill out the application form. Additionally, CMF introduced its Instagram handle where they will share upcoming product updates.

Nothing has earned a place among the most hyped tech companies in recent years. The new sub-brand aims to reach a wider audience by extending its reach across different device segments.