Samsung phones have long been distinguished by their Exynos chips. Recent reports indicate that Samsung’s approach to mobile silicon is changing, putting Exynos out of the spotlight. Samsung may soon move away from Exynos chips for smartphones, according to a new industry report.

According to TheElec, Samsung’s Mobile Experience Business (MX) has created an application processor (AP) solution development team. During Samsung’s annual reorganization earlier this month, Choi Won-joon was also named head of MX Development.

As part of their own processor development, MX probably formed the AP solution development team. Samsung System LSI, which manufactures logic chips for MX’s Galaxy phones like Exynos, is already in a similar position.

Supposedly, MX Business is building an identical team either to optimize the Exynos chips for its Galaxy line or to develop its own processors going forward, sources said.

As a wireless chipset expert, Choi joined Samsung’s mobile business in 2016 from Qualcomm. Data communication and calculation are handled by the AP, the smartphone’s most important component. A handset’s power consumption and performance are mostly determined by it.

Samsung’s MX Business uses Qualcomm, Mediatek, as well as Samsung System LSI to supply these components. It was revealed earlier this year that Galaxy S22 smartphones had performance issues, which required optimization software that intentionally limited their performance.

As a result of the poor performance of Exynos chips used in the Galaxy S23, Samsung is using only Qualcomm’s Snapdragon chips. Apple’s APs consistently perform better than Samsung’s Galaxy APs. The reason for this is that Apple designs its own A-series chips.