Samsung Electronics Co Ltd.’s HARMAN International, a wholly-owned subsidiary focused on connected technologies for the automotive, consumer, and enterprise markets, has achieved a new milestone. With the booming headphone market, the global demand for high-quality audio, and JBL’s exceptional ability to understand and anticipate customer needs, JBL has sold more than 200 million headphone units.
In addition to designing, manufacturing, and marketing professional loudspeakers and studio monitors for musicians, tours, cinema, and recording and broadcasting applications, JBL also produces consumer headphones that are of a high standard only a true audio company can make.
Headphones have been a key component of JBL’s mission to help people enjoy every moment spent listening over the past decade. As a result of the pandemic, the demand for headphones has increased, driven by new trends such as HD music streaming, in-game music consumption, podcasts, home-based work, and even biometrics.
A remarkable momentum is evident not only in industry forecasts that predict global headphone market growth at 17.6% between now and 2028 but also in JBL’s incredible results: in addition to the milestone of 200 million headphone units sold, JBL’s Headphones division overtook Sony in volume share in Q2, making it the #1 global audio brand behind Apple in volume.
Future of JBL:
For the future of headphones, JBL focuses on quality, comfort, customization, innovation, and sustainability. As a result of AI technology, adaptive music is already available that can adapt to the listener’s heart rate and play the music that is appropriate for them. The future of headphones will feature 3D rendering algorithms that can simulate reverberation in spaces like cathedrals and gyms. The headsets will be able to mimic the reverberations inside the virtual spaces an on-screen character explores, resulting in a truly believable and immersive gaming experience. In the metaverse, accurate spatial audio will also be crucial
