After partnering with many Indian brands for the Mera Pehla smartphone initiative Airtel has now partnered with itel to offer the same plan with a cashback of Rs.1800 on 4G smartphones. The feature-rich itel A44, itel A44Pro, and itel S42 will now come with instant cashback coupons of Rs1,800 from Airtel, thereby significantly lowering the effective price of the devices and bringing them within the reach of more customers.

itel S42

Device itel A44 itel A44 Pro itel S42
Current Market Price (Rs) 5,799 7,199 8,499
Airtel Instant Cashback coupons (Rs) 1,800 1,800 1,800
Effective Price (Rs) 3,999 5,399 6,699
Key Features ·  Quad core processor

·  5.45” screen

·  Android 7.0 (Nougat)

·  Dual-SIM

·  VoLTE ready

·  1GB RAM

·  8GB internal memory expandable to 32GB

·  5MP front and rear camera

·  2400mAh battery

·  Quad core processor

·  5.45” screen

·  Android 7.0 (Nougat)

·  Dual-SIM

·  VoLTE ready

·  2GB RAM

·  16GB internal memory expandable to 32GB

·  5MP front and 8MP rear camera

·  2400mAh battery

·   1.4GHz quad-core processor

·   5.65” screen

·   Android 8.0

·   Dual-SIM

·   VoLTE ready

·   3GB RAM

·   13MP front and rear camera

·   16GB internal memory expandable to 128GB

·    3000mAh battery


The instant cashback coupons are available to customers via the newly launched coupons feature on MyAirtel App.

How to claim the Instant Cashback Coupons:

  • Insert Airtel 4G SIM in Slot 1 of the selected device and activate services
  • Download My Airtel App from Playstore and register
  • 36 discount coupons of Rs 50 each will be automatically credited to the user’s account post 24 hours of registering. The coupons will apply on recharges of Rs 199 or above.
  • Customers can redeem one instant cashback coupon with every recharge via My Airtel App.

Vani Venkatesh, Chief Marketing Officer, Bharti Airtel said, “The response to our existing partnership with itel under Mera Pehla Smartphone, has been phenomenal. Today, we are delighted to extend this partnership and offer more affordable devices to customers enabling them to get on to the digital highway.”

Speaking on the association, Mr. Arijeet Talapatra, CEO, TRANSSION India said, “We believe in democratizing innovative technology while extending a maximum benefit to our customers in every way possible. In line with this objective, we are extremely delighted to team with Airtel to deliver this offer. We primarily believe in value addition and we wish to offer the same to our users and potential customers. This strategic partnership with India’s largest telecom services provider is a reiteration to deliver greater value in our offerings.”

itel devices are available at all leading mobile stores. The customer can purchase the smartphone from any of these stores and get the prepaid recharge done from any Airtel retailer. After-sales support for the devices will be provided by itel through its unique service proposition of 100 days replacement warranty across 1,000+service touch points.